Getting the measure of your marketing.
Hypus. Made-To-Measure.
Tired of generic digital marketing agencies with cookie-cutter approaches, superficial data science, buzzword overload & no pathway to growth?
We specialize in unique digital marketing services driven by scientific measurement*. We’ll decode your marketing data, help you navigate the murky world of digital, & unlock substantial growth for your business.
Why do you need
scientific marketing?
Here’s why.
The success of your business depends entirely on the effectiveness of your marketing efforts – it’s that simple.
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Success in marketing isn’t about visibility or engagement; it’s about measurable returns in £/$.
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Accurate measurement is the key to understanding those returns and, more importantly, improving upon them.
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Navigating the complex landscape of advertising demands more than intuition – it requires scientific expertise.
have you ever…
“wondered about the impact of switching off a marketing campaign or channel?”
“felt that a significant portion of your advertising spend is lost, but you’re unsure where?”
“found yourself thinking that not all advertising is solely about ROI (return on investment)?”
If any of these resonate with you, it’s time to reach out.
Your business depends on it.
At Hypus, we offer made-to-measure, scientific marketing solutions tailored to elevate your brand and drive tangible results.
HYPUS
made-to-measure,
scientific marketing.
“From ideation to implementation there is no one in the digital marketing space that I’ve ever encountered that comes close to the level of sophistication and nuance that Hypus provide”
Jamie B
Head of Ecommerce, Soletrader
Our Services
Join us on a scientific journey from marketing abyss to marketing bliss
At Hypus, we offer more than marketing services – we’ll embark on a scientific journey with you.
Explore our strategic consultancy, channel platform management, & 360° marketing solutions designed to propel your business into a world of data-driven growth.
360°
Marketing
The full spectrum of digital marketing
We’ll work with you to identify marketing goals and develop a roadmap, aligned with your business strategy. We’ll craft & implement end-to-end solutions for your digital marketing journey. Using our scientific measurement framework, we’ll dive deep into your marketing data, measure incrementality, & optimize your marketing mix for maximum effectiveness.
Unleash the power of data-driven insights to drive remarkable growth.
Strategic
Consultancy
Data-driven strategies
Collaborate with our experienced consultants to enhance & complement your in-house team’s capabilities. Together with your team, we’ll tackle complex challenges and craft strategic plans. We’ll introduce an incre”mentality” into the heart of your marketing – where the causality of your marketing effort is your friend & guide.
Prepare yourself for a world of data-driven strategies that align with your business goals and drive long-term success.
Channel Platform
Management
Maximise your presence on paid social/search platforms
Looking to make the biggest impact in the dizzying world of paid advertising? Our expert channel platform management leverages our measurement framework to ensure optimal targeting and maximum ROI. We’ll optimise customer acquisition costs (CAC), test and advise on creatives, & drive profitable growth through any platform.
Empower your business in digital media.
Our Technology
Building Tools That Power Smarter Marketing
From automation to analytics, our in-house products are designed to simplify workflows, sharpen decision-making, and unlock better performance across teams.
At Hypus, we don’t just navigate the digital landscape – we build for it. When we see gaps in the tools available to marketers, we create products that solve real-world problems.
Here’s what we’ve built:
Uplo-Ad: Simplifying Bulk Ad Uploads to Meta & More
Managing large-scale advertising campaigns can be time-consuming and prone to errors. Uplo-AD addresses this challenge by enabling seamless bulk uploads of ads to Meta platforms like Facebook and Instagram. It’s a fully live product – available now at uplo-ad.com.
Key features include:
- Google Sheets Integration: Utilise our Google Add-on to manage ad content directly within spreadsheets.
- Creative Asset Linking: Easily associate images, videos, or carousels with your campaigns.
- Ad Set Management: Create and customise ad sets effortlessly, with auto-populated IDs for streamlined selection.
- Real-Time Upload Tracking: Monitor the status of your uploads without the need for constant page refreshes.
By automating the ad upload process, Uplo-AD allows you to focus more on strategy and less on manual tasks.
Hypus BI: Bridging Marketing & Finance with Real-Time Profitability Data
Hypus BI is our in-development analytics platform designed to make real-time profitability accessible for businesses of all sizes – from lean startups to complex enterprise teams.
At its core, it’s a financial intelligence tool built to unify marketing and finance around one set of numbers: actual profit. Hypus BI surfaces real-time data on costs, margins, and revenue at the order level, giving every team a shared view of commercial performance.
Features in development include:
- Order-Level Profit Tracking: See true profit per order, not just spend or revenue.
- Live COGS & Margin Insights: Understand unit economics in real time, across products and channels.
- Marketing Attribution, Profit-First: Link profitability back to campaigns to identify where real value is being created.
- Custom Views for Teams: Whether you’re in growth, finance, or leadership – build dashboards tailored to your decisions.
By breaking down silos between departments, Hypus BI gives businesses a single source of truth to guide smarter strategy, tighter budgeting, and faster scaling.
Currently in Alpha: Hypus BI is in active development. Sign up here to test the alpha version and be part of building this next-generation performance tool.
Our technological solutions are born from real-world challenges faced by marketers. Explore our tools and discover how Hypus is redefining the digital marketing landscape.
Getting the
measure of Hypus.
Ready to venture beyond the ordinary & transcend conventional metrics? By fusing data science, commercial insight, and technical prowess we can help you address some of the key marketing challenges today:
measuring
Incrementality:
Uncovering the True Impact
How to analyze the true impact of your marketing efforts & get insights that inform your marketing mix; guiding optimal calibration between different channels and campaigns.
Linking Marketing Spend to Profitability:
Data-Backed Financial Decisions
How to make data-backed decisions that maximise your profitability and drive long-term growth by establishing a direct link between marketing spend, customer acquisition cost (CAC), lifetime value (LTV), and your profit & loss (P&L) statement
Accurate Forecasting and Budget Allocation
Strategic
Precision
How to set accurate annual marketing budgets, and allocate resources within different marketing channels. How to ensure optimal budget allocation while maintaining a balanced P&L.
Profitable Expansion Strategies:
Guiding Growth
How to venture beyond niche or early adopter segments while maintaining profitable customer acquisition cost (CAC) levels, through guidance on profitable expansion into new regions, markets, or audiences.
Granular Marketing Strategies:
Precision in Action
How to implement a granular marketing strategy that takes into account business factors including pricing, stock availability, partnerships, offline activity, and e-commerce performance insights. How to drive maximum impact by aligning marketing efforts with broader business objectives.
Understanding Complex Customer Journeys:
Decoding Interactions
How to decode the intricacies of customer journeys, brand interactions, and site behaviour. How to harness this data to empower your marketing efforts and foster a deeper understanding of your customers.
Our Successes
Presicion measurement. Explosive growth.
